This discipline is fundamental to the practice of public relations. Whether it be an outdoor rally of 12,000 people to protest forced mergers, an international symposium of scientist or medical practitioners, or locking journalists in a freezer overnight to simulate living conditions on Everest, RPPR has organized and staged innovative and cost effective special events to meet our clients objectives.

For the North American introduction of Air Canada’s A320, we organized an unveiling of the aircraft. A simple straight-forward idea until you consider the logistics of finding a sheet capable of covering a 150-foot wingspan and then figure out how to unveil in it a hangar with a ceiling height of 80 feet. Once you’ve done that, then dealt with the issue of static electricity capable of throwing a grown man 10 feet through the air, the issues of creating an acoustics systems in a concrete hangar seem secondary.

We do what it takes. If it means arranging a plunge from the roof of an eight-story mall into the subway level to put the Shriner’s Circus on the front page, we do it.

Strategic special events require strategic thinking, careful planning and precise execution to bring the events off within budget and ensure our client’s messages dominate.